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Harnessing the economic value of indigenous knowledge in Kenya: a qualitative review of the legal framework
(Emerald Insight, 2024-01-14)
Abstract
Purpose – Commercial entities have recently expressed growing interest in commercialising indigenous
knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities
must ...
Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
(International Research Journal of Rongo University (IJORU), 2024)
Beyond promoting products and services, advertisements possess the capacity to influence perceptions,
convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus
portraying ...