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Now showing items 31-38 of 38
Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
(International Research Journal of Rongo University (IJORU), 2024)
Beyond promoting products and services, advertisements possess the capacity to influence perceptions,
convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus
portraying ...
An Assessment of Audience Participation in Community Radio Programing, Production and Content Delivery: The Case of Togotane FM in Kenya
(THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2021-05)
This study was underpinned by the democratic participant theory, which avers that audience participation in radio
programing, production and content delivery plays a key role in awareness creation. The study applied the ...
Assessment of Strategic Messages Communicated for Sustainable Solid Waste Management: A Study of Migori County, Kenya
(New Media and Mass Communication, 2021-08-31)
Solid waste management has become great concern for governments and cities due to its effects on health,
environment and climate change. The aim of sustainable solid waste management (SSWM) is to achieve circular
economy ...
Textual Meanings of the Representation of Intimate Partner Violence by the Kenyan Press
(New Media and Mass Communication, 2021-06-30)
This article is a textual analysis of the representation of the political, economic and social contexts of intimate
partner violence by the Kenyan press. The article argues that the Kenyan press presents a stereotypical ...
Understanding media representation of intimate partner violence in Kenya: an analysis of the mainstream press
(2020-07)
The media play a critical role in shaping society’s perceptions of social problems such
as intimate partner violence (IPV) through news reports. Such reports are indicators of
social, economic, political and cultural ...
Meanings of emerging discourses from Kenya’s mainstream press Mediatization of sino-Kenya relations
(Journal of Advance Research in Social science and Humanties, 2021)
Theoretically, the Kenyan press tends to be superficial in mediatizing Sino-Kenya relations. It is important therefore that
the Kenyan mainstream press goes beyond the superficial mediatization of events on Sino-Kenya ...
Effectiveness of communication strategies in life skills education for underage pregnancy prevention: a case of Rongo sub-county secondary schools
(Indian Journal of Applied Research, 2021-08)
This study evaluated the effectiveness of communication strategies in life skills education for underage pregnancy prevention in public secondary schools in Rongo sub-county. The rationale behind this study was that, ...
An Exploratory Study of Community Involvement in Communication for Sustainable Solid Waste Management: A Study of Migori County, Kenya
(Journal of Environment and Earth Science, 2021-05-31)
Sustainable solid waste management (SSWM) is intended to reduce impacts of solid waste on the environment
and achieve of sustainable development goals on sustainable cities and communities. Past research focused on
the ...