Institutional Repository
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Journal Articles [663]
Policy Briefs [2]
Recently Added
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Harnessing the economic value of indigenous knowledge in Kenya: a qualitative review of the legal framework
(Emerald Insight, 2024-01-14)Abstract Purpose – Commercial entities have recently expressed growing interest in commercialising indigenous knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities must ... -
Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
(International Research Journal of Rongo University (IJORU), 2024)Beyond promoting products and services, advertisements possess the capacity to influence perceptions, convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus portraying ... -
Demographic Factors affecting Dual Contraception Preference among Seropositive Women in Discordant Relationships in Nyatike Sub-County, Kenya
(Journal of the Kenya National Commission for UNESCO, 2024)Dual contraception is an effective strategy of achieving zero HIV transmission and unwanted pregnancy among discordant couples. Despite the double benefit, dual contraception use is still limited among seropositive women ... -
Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya
(African Journal of Empirical Research, 2023)Meetings, Incentives, Conferences and Exhibitions (MICE) sector is one of the main contributors of competitiveness across cities and countries. Geographically, Kenya’s vantage position places it as the gateway to East ... -
Metaphor and Health Communication: Use of Metaphor in HIV and AIDS Discourse
(Scholars International Journal of Linguistics and Literature, 2024-01-12)Language plays a fundamental role in combatting HIV and AIDS. In Kenya, English and Kiswahili are used as the languages of communication in HIV and AIDS related issues. The literacy rate in Kenya stands at 87.4% but ...