Browsing School of Business and Human Resource management by Subject "Business Environmental Forces, Competitive Advantage, MICE Facilities, Porter’s Five Forces Model"
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Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya
(African Journal of Empirical Research, 2023)Meetings, Incentives, Conferences and Exhibitions (MICE) sector is one of the main contributors of competitiveness across cities and countries. Geographically, Kenya’s vantage position places it as the gateway to East ...