Browsing School of Business and Human Resource management by Author "Goko, Tabby Wanjiru"

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    • Financial Innovation as a Competitive Strategy: The Kenyan Financial Sector 

      Muli, Wycliffe Maingi; Goko, Tabby Wanjiru; Kitheka, Samson Samuel; Ngunjiri, Ruth Njeri; Mulwa, Jonathan Mwau (Journal of Modern Accounting and Auditing, 2013-07)
      The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitive ...