Browsing School of Arts and Social Sciences by Author "Odhiambo, Kenneth"

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    • The Communicative Functions of Tanzanian Online Newspaper Headlines 

      Nyakoe, Gechemba Damaris; Musa, Nasibu M. K.; Odhiambo, Kenneth (International Journal of Innovative Research & Development, 2020-09)
      This paper sought to analyse the communicative functions Tanzanian online newspaper headlines. A sample of Mwananchi and The Citizen dailies was obtained purposively from10 Tanzanian registered online newspapers. Also, ...

    • Optimisation of Online Newspaper Headline Length with Characters 

      Musa, Nasibu M.K; Nyakoe, Gechemba D.; Odhiambo, Kenneth (East African Journal of Education and Social Sciences, 2020)
      The question of how many characters should an online newspaper headline have is still debatable. This study therefore, sought to examine the optimal length for the online newspaper headlines by using characters as the ...