The increase in information communication technologies (ICTs) has undoubtedly facilitated socio-economic and political progress, granting individuals a platform for expression and engagement. However, this increased ...

Abstract Purpose – Commercial entities have recently expressed growing interest in commercialising indigenous knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities must ...

Beyond promoting products and services, advertisements possess the capacity to influence perceptions, convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus portraying ...