Browsing School of Information, Communication and Media Studies by Subject "Advertisement, Colorism, Discriminatory, Print newspapers, Skin tones"
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Colorism in advertisements in Kenyan print newspapers: A study of the nation newspaper
(Journal of African History, Culture and Arts (JAHCA), 2023-10-12)Colorism is discriminatory, as it excludes dark skin tones and elevates light skin tones. Studies have established the negative effects of colorism on different groups of people. Owing to the power of advertisements to ...