Browsing School of Information, Communication and Media Studies by Author "Otieno, Millicent Awuor"
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Colorism in advertisements in Kenyan print newspapers: A study of the nation newspaper
Otieno, Millicent Awuor (Journal of African History, Culture and Arts (JAHCA), 2023-10-12)Colorism is discriminatory, as it excludes dark skin tones and elevates light skin tones. Studies have established the negative effects of colorism on different groups of people. Owing to the power of advertisements to ... -
Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
Otieno, Millicent Awuor (International Research Journal of Rongo University (IJORU), 2024)Beyond promoting products and services, advertisements possess the capacity to influence perceptions, convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus portraying ... -
Gendered Disinformation of Female Politicians on Social Media in Kenya: A Case of Migori Republican Council Facebook Page
Otieno, Millicent Awuor (2024-03-28)The increase in information communication technologies (ICTs) has undoubtedly facilitated socio-economic and political progress, granting individuals a platform for expression and engagement. However, this increased ... -
Influence of TV News Talk Shows on Female Student’s Participation in Politics: A Case of Rongo University, Kenya
Opee, Lydia Celestine; Otieno, Millicent Awuor; Adoyo, Maureen Atieno (International Research Journal of Rongo University (IJORU), 2023-10)TV News Talk Shows are powerful media programs that can frame the way people perceive and think of society. The content of these talk shows creates, perpetuates narratives and influences how we consider men's and women's ...