Browsing School of Information, Communication and Media Studies by Author "Ogutu, Francis Odoyo"
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influence of Social Media on Public Relations Practice in Kenya Banking Industry: A Case of Chase Bank Kenya Limited (Ir)
Ogutu, Francis Odoyo; Oluoch, John (International Journal of Innovative Science and Research Technology, 2019-09-09)This study reports on a survey conducted in July 2018 exploring the influence social media on public relations practice in Kenya banking industry a case of Chase bank Kenya ltd (IR). The specific objective of the study ... -
Influence of Social Media on Public Relations Practice in Kenya Banking Industry: A Case of Chase Bank Kenya Limited (Ir)
Oluoch, John; Ogutu, Francis Odoyo (International Journal of Innovative Science and Research Technology, 2019)This study reports on a survey conducted in July 2018 exploring the influence of social media on public relations practice in Kenya banking industry a case of Chase bank Kenya ltd(IR).The specific objective of the study ... -
Influence of social media on public relations practice in Kenya’s banking industry: a study of chase bank Kenya limited
Ogutu, Francis Odoyo (2020-11)The banking industry in Kenya is crowded, and these banks offer similar products, pushing banks into cutthroat competition to entice customers. Social media platform offers these banks an effective platform to make their ...