Browsing School of Information, Communication and Media Studies by Issue Date
Now showing items 101-104 of 104
-
Colorism in advertisements in Kenyan print newspapers: A study of the nation newspaper
(Journal of African History, Culture and Arts (JAHCA), 2023-10-12)Colorism is discriminatory, as it excludes dark skin tones and elevates light skin tones. Studies have established the negative effects of colorism on different groups of people. Owing to the power of advertisements to ... -
Gender and advertising in Kenyan print newspaper: a study of the daily nation newspaper.
(International Research Journal of Rongo University (IJORU), 2024)Beyond promoting products and services, advertisements possess the capacity to influence perceptions, convictions, and attitudes. Advertisements possess the potential to reflect or shape societal norms, thus portraying ... -
Harnessing the economic value of indigenous knowledge in Kenya: a qualitative review of the legal framework
(Emerald Insight, 2024-01-14)Abstract Purpose – Commercial entities have recently expressed growing interest in commercialising indigenous knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities must ... -
Gendered Disinformation of Female Politicians on Social Media in Kenya: A Case of Migori Republican Council Facebook Page
(2024-03-28)The increase in information communication technologies (ICTs) has undoubtedly facilitated socio-economic and political progress, granting individuals a platform for expression and engagement. However, this increased ...