Browsing Journal Articles by Author "Mulwa, Jonathan M."
Now showing items 1-1 of 1
-
Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya
Owiyo, Viola; Mulwa, Jonathan M.; Thuo, John Kuria (African Journal of Empirical Research, 2023)Meetings, Incentives, Conferences and Exhibitions (MICE) sector is one of the main contributors of competitiveness across cities and countries. Geographically, Kenya’s vantage position places it as the gateway to East ...