Effect of Investors and Local Communities Corporate Social Responsibility Programmes on Performance of Style Industries Limited in Nairobi County

Abstract

Corporate Social Responsibility (CSR) is about how a business entity gives back to its stakeholders in a sustainable and acceptable manner. It is therefore imperative that businesses run their operations within the precepts of the law of the land in which they operate and other regulations prescribed by authorities like business associations and government agencies. However, Darling Kenya limited have not fully implemented the CSR operations. There is need to quantify the exact benefits that accrue from every CSR activity in order to justify the performance of style industries limited in Nairobi, Kenya. The study focused on the effect of investors and local communities corporate social responsibility on the performance of style industries limited in Nairobi, Kenya. The target population for the study was 540 employees of the style industries in all the four areas of Mwingi, Rongo, Muranga and Nairobi. The sample size selected was 162 employees. Questionnaires were used to collect data that was analyzed using descriptive and inferential statistics. A multiple linear regression analysis model was used to test the relationship between the investors and local communities CSR Programmes and performance. The study found that Investors CSR and Local Communities CSR had a significant and positive relationship with Performance of manufacturing companies in Nairobi. The study recommended that industries should cultivate investors and local communities CSR for performance improvement.