E-Insurance: An Empirical Study of Perceived Benefits

Abstract

The recent evolution of Information technology in the financial services industry is changing the pace of providing insurance services, not only in India but in the world over. This paper is an attempt to analyze the perceived value attribution of ICT systems implementation in Indian insurance companies. It is a result of a survey conducted in the first and the second quarter of 2008. The sample size of 300 respondents was obtained by distributing well-structured questionnaires to employees and agents of both private and public General insurance firms operating in India. The scope of the survey was limited only to selected north Indian cities. The results indicate that ICT integration is perceived to enhance transparency, high productivity, and brand and image promotion and also increase in sales volume. However, it was noted that private firms indicated to have more value attribution to ICT systems implementation in comparison to public insurance firms in India