Browsing by Author "Owiyo, Viola"
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Business Environmental Forces and Competitive Advantage: An Empirical Study of Meetings, Incentives, Conferences and Exhibitions Facilities in Kenya
Owiyo, Viola; Mulwa, Jonathan M.; Thuo, John Kuria (African Journal of Empirical Research, 2023)Meetings, Incentives, Conferences and Exhibitions (MICE) sector is one of the main contributors of competitiveness across cities and countries. Geographically, Kenya’s vantage position places it as the gateway to East ... -
Mediating Effect of Dynamic Capabilities on the Relationship between Strategic Firm Resources and Competitiveness of MICE Destinations
Owiyo, Viola; Mulwa, Jonathan Mwau; Thuo, John Kuria (Eastern Africa Journal of Contemporary Research (EAJCR), 2023-07-03)Dynamic capability view theory stipulates that an organization's basic competencies should be used to create short-term competitive positions that can be developed into long-term competitive advantage. This study aimed at ... -
Mediating Effect of Dynamic Capabilities on the Relationship between Strategic Firm Resources and Competitiveness of MICE Destinations
Owiyo, Viola; Mulwa, Jonathan Mwau; Thuo, John Kuria (Eastern Africa Journal of Contemporary Research (EAJCR), 2023)Dynamic capability view theory stipulates that an organization's basic competencies should be used to create short-term competitive positions that can be developed into long-term competitive advantage. This study aimed at ... -
Safety and Security in Tourism Destinations: Its moderating role in the Destination Competitiveness Determinants and Destination Competitiveness Nexus in Western Kenya Circuit
Mulwa, Jonathan Mwau; Owiyo, Viola (International Journal of Research in Management & Business Studie, 2018)Kenya’s western tourist circuit is undoubtedly the Country’s best kept secret. However, inspite of this, the circuit is least competitive as most tourists prefer the coastal circuit and selected protected areas. This paper ... -
Strategic determinants of destination competitiveness: a case of western tourist circuit, Kenya
Owiyo, Viola (2018)Kenya’s western tourist circuit is undoubtedly the country’s best kept secret. However, in spite of this, the circuit is one of the least competitive as most tourists prefer coastal beaches and selected protected areas. ... -
Strategic Determinants of Destination Competitiveness: A Case of Western Tourist Circuit, Kenya
Owiyo, Viola; Mulwa, Jonathan Mwau; Kemboi, Ambrose (2019)Kenya’s Western Tourist Circuit is often referred to as the country’s ‘best-kept secret’. However, the circuit is one of the least competitive as most tourists prefer coastal beaches and game parks. The purpose of this ... -
A Theoretical Analysis of Strategic Resources: Implications for Tourism Destinations
Owiyo, Viola; Mulwa, Jonathan Mwau; Thuo, John Kuria (International Research Journal of Rongo University (IJORU), 2023-10)The goal of every business is to achieve its objectives or targets efficiently and effectively. Globally,businesses are trying to improve their skill set and increase their industry assets by ...