Browsing by Author "bf9a40f2-9e50-4763-bada-60f7eb6c1d75"
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AN M- SHOPPING ADOPTION MODEL FOR DEVELOPING ECONOMIES. A STUDY OF KISII TOWN RETAIL SHOPS
Onunga, Jeremiah (2016)Mobile shopping has been growing at a very fast pace in the developed world, but the trend has not quite picked up in the developing nations, including Kenya. It is still a relatively new trend. This study examined factors ...