School of Information, Communication and Media Studies
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Item Adoption Conceptual Model for Intelligent Waste Management in Smart Cities: Theoretical Review(2020) Oloo, Stephen Ajwang; Abila, James Onyango; Irish, Tejero-DakayPurpose –Adoption of technologies in waste management in developing countries has largely lagged leading to poor waste collection and disposal exposing the city dwellers to health hazards and points of extortion. The delay has been occasioned by several technology adoption inhibitors. This paper, therefore, proposes am integration of three adoption models: diffusion of innovation (DoI), technology acceptance model (TAM) and technology readiness index (TRI) models towards enhancing understanding of the factors that may influence acceptance and use of smart waste management system in a smart city Method – This paper critically reviewed the available literature on DoI, TAM, and TRI models and highlighted the challenges of applying each model and thereafter, proposed an integrated model based on the strength exhibited by each model. 427 Results –Despite the wide use of DoI, TAM, and TRI models, the models have weaknesses when applied independently for intelligent waste management. For instance: DoI focuses on innovation rather than information technology, does not support participatory adoption of technology, and lacks psychometrics characterization of users' behavioral intentions; TAM may not measure user’s readiness and deals with perception to use technology rather than the actual use; TRI presupposes that users must be well equipped with the required infrastructure, skills, beliefs, and attitude to use technology. The integrated model may solve these weaknesses by drawing from the strength of each model while focusing on innovation (DoI), perceptions (TAM) and readiness (TRI) Conclusion – The model may enhance the adoption of the waste management system by focusing on(i) the innovation covered byDoImodel and (ii) the intended users; characterized by both perceptions through the TAM model; and readiness provided by the TRI model. Recommendations – The study recommends the actual application of the model to test the hypothesis adduced that integrating the models would enhance the adoption and use of intelligent systems for waste management in smart cities. Practical Implications – The proposed model could help city planners to formulate a good strategy mix for the intended use(rs) of an intelligent waste management system.Item Agile Communication Channels for Enhancing Adoption of Extension Services(International Multidisciplinary Conference of Rongo University (IJORU), 2024-07-16) Makodiah, Johanes; Abila, James; Agalo, JerryMany governments and multi-national agencies have directed a lot of resources towards improving agricultural extension communication but without coordinated, responsive, and audience-focused agricultural extension channels, these efforts have gone to waste. The main objective of this study is to examine the agility of communication channels for enhancing the adoption of agricultural extension services. The study examined the appropriateness, and interactivity of channels; A total of 279 farmers selected from Migori and Homa Bay Counties were interviewed to share their experiences on the agility of channels used during extension services in the production of orange fleshed sweet potatoes. The study population consisted of farmers who participated in Accelerated Value Chain Development (AVCD) project which was implemented by International Potato Centre (CIP) in the two counties in 2017 and 2018. The respondents were identified using systematic random sampling. Quantitative data collection was conducted by use of mobile phone application, Kobocollect. It was established that there was channel agility in terms of venue appropriateness (49%) and the impact of training received (90%) by farmers. There was average interaction agility whereby face to face engagement recorded (48%) most of the time and (49%) half the time. Emerging channels interaction agility was observed in the use of digital platforms (mobile invitation) for meetings at (52%) and inclusion of channel interaction through demonstration was high at (61%). This implies that there is average channel appropriateness and interaction. The extension officers of government and NGOs can use this knowledge of the sensitive, flexible, iterative nature of communication channels to vary their approaches as they communicate during their extension programmes.Item An Assessment of Audience Participation in Community Radio Programing, Production and Content Delivery: The Case of Togotane FM in Kenya(THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2021-05) Ziz, Isabel Zattu; Otieno, Dr. Millicent; Abila, Dr. JamesThis study was underpinned by the democratic participant theory, which avers that audience participation in radio programing, production and content delivery plays a key role in awareness creation. The study applied the theory to investigate the level of audience participation in a community radio in Kenya,Togotane FM. Togotane FM is broadcasts among the Kuria community, who are one of the few groups that still practice female genital mutilation in Kenya. Data were collected from 399 main respondents and 51 key informants who included Togotane FM staff and community resource persons. The study found that the level of community participation in programing, production and content delivery is very low, and the community only participates in giving feedback during live shows, or after the shows. Based on this, the study recommends greater audience participation.Item An Assessment of Audience Participation in Community Radio Programing, Production and Content Delivery(2021-05-05) Zatu Isabel; Otieno, Millicent; Abila, JamesThis study was underpinned by the democratic participant theory, which avers that audience participation in radio programing, production and content delivery plays a key role in awareness creation. The study applied the theory to investigate the level of audience participation in a community radio in Kenya, Togotane FM. Togotane FM is broadcasts among the Kuria community, who are one of the few groups that still practice female genital mutilation in Kenya. Data were collected from 399 main respondents and 51 key informants who included Togotane FM staff and community resource persons. The study found that the level of community participation in programing, production and content delivery is very low, and the conmunity only participates in giving feedback during live shows, or after the shows. Based on this, the study recommends greater audience participation.Item An Assessment of Audience Participation in Community Radio Programing, Production and Content Delivery: The Case of Togotane FM in Kenya(THE INTERNATIONAL JOURNAL OF HUMANITIES & SOCIAL STUDIES, 2021-05) Zattu, Isabel Ziz; Otieno, Dr. Millicent; Abila, Dr. JamesThis study was underpinned by the democratic participant theory, which avers that audience participation in radio programing, production and content delivery plays a key role in awareness creation. The study applied the theory to investigate the level of audience participation in a community radio in Kenya,Togotane FM. Togotane FM is broadcasts among the Kuria community, who are one of the few groups that still practice female genital mutilation in Kenya. Data were collected from 399 main respondents and 51 key informants who included Togotane FM staff and community resource persons. The study found that the level of community participation in programing, production and content delivery is very low, and the community only participates in giving feedback during live shows, or after the shows. Based on this, the study recommends greater audience participation.Item Assessment of Strategic Messages Communicated for Sustainable Solid Waste Management: A Study of Migori County, Kenya(New Media and Mass Communication, 2021-08-31) Akong'o, Marren; Agalo, Prof. Jerry; Abila, Dr. JamesSolid waste management has become great concern for governments and cities due to its effects on health, environment and climate change. The aim of sustainable solid waste management (SSWM) is to achieve circular economy and realize sustainable development goals. Communication plays a significant role in empowering communities with knowledge, influencing behaviour and promoting collaboration on waste management between governments and communities. Past research shows indiscriminate dumping of waste and inadequate knowledge on how to manage solid waste including reduce, reuse and recycle waste among communities in Africa. However, there is limited focus in research on messages communicated for SSWM. This study sought to assess strategic messages communicated for SSWM and media used in the communication. The study conducted in Migori county Kenya, using a mixed methods approach involved a total of 399 town residents sampled using purposive, stratified, and simple random sampling techniques. The study found lack of focus on strategic messages for SSWM in the communication by Migori county government. Communication is uncoordinated, conducted in public meetings, local radio, and by waste management supervisors. Most community members lack knowledge on SSWM practices. The study recommends communication of strategic messages for SSWM to improve community knowledge of SSWM; communication using participatory media accessible to the community; and inclusion of community knowledge in the construction of strategic messages for SSWM.Item Banditry in Kerio Valley, Elgeyo-Marakwet County, Kenya: Blessings in Disguise, Masked Media Coverage, and State Securitization(International Journal of Research and Innovation in Social Science (IJRISS), 2024-10-14) Lormotum, Kiprutto Ernest; Ogenga, Fredrick; Kinya, HenryIn the Kenyan environment, banditry is prevalent among the pastoral communities, impacting on peace and security sustainability. Conflict-displaced victims are associated with positive effects of the conflicts. The focus of this research was on un-intended effects of Kerio Valley conflicts in Elgeyo-Marakwet County, Kenya, an ecosystem where mainstream media failed to highlight social impacts of banditry in the facade of consistent securitization by government. The study was grounded on the role of realist theory of forced migration. The study identified two active frames in Kerio Valley conflict: the expansionist narrative and the traditional livestock balancing cultural activity. The study participants involved 43 respondents stratified selected from the locals, elders, women, and the youth and 17 conflict-displaced victims identified using snowball technique. Expert opinions from 11 Key informants purposively selected from religious organizations, CBOs, NGOs, media sector, and national provincial administration conversant with conflict management, took part in the study. Data collection used questionnaire, key informant interviews and field observations. A descriptive research design was used to determine what blessings in disguise were evident, how media was masked and how the conflict had been framed to create securitization effect. The study findings reveal that the expansionist narrative is linked with masked media theory and blessings in disguise outcome. Therefore, this article is designed to address blessings in disguise, masked media and the securitization processes in Kerio Valley. Respondents at 100% said that conflict-displaced victims settled and lived a rosy life, engaging in various civic activities as they integrated and fully assume new roles in society without media and government attention to their plight. The study concluded that banditry in Kerio Valley, despite causing reverse development, opened new fronts to refocus on peacebuilding programmes. The Study recommended that government should protect and preserve human rights principles of conflict-displaced victims through peacebuilding to identify and recognize resilient efforts to support.Item Barriers to Effective Interpersonal Communication between Parents and Their Youth on Hiv Preventon: Study Of North Kamagambo Location, Migori County, Kenya(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2020) Okongo Pamela AbonyoCommunication within the family is important since it enable members to express their needs, share ideas, feeling, thought and many other things a family may need to share. Young people between 12-30 years are increasingly becoming vulnerable to HIV AIDS. This study examined the barriers to effective interpersonal communication (IPC) between parents and their youth on HIV prevention. The specific objective was to identify the barriers to effective interpersonal communication between parent and their youth on HIV prevention and how these barriers affect HIV prevention among youth in North Kamagambo Location Migori County. The study covered a population of 18,775according to the 2009 National Census Report .The study was supported by literature which stated that, sexual behavior of young people were based on erroneous assumption that youth rarely communicate with their parents on matters of HIV/AIDS and instead they are observational and direct. Background: Communication is a process of founder mental element in understanding of human behavior and is useful in seeking solution to problem afflicting the society .Interpersonal communication builds good relationship between parents and their children,however successful and effective communication stem from the implementation of the communication process(Buzzannell,2000).The family has a social obligation to provide relevant information to its younger members because this is the most trusted institution by most human beings. Communication within the family is tailored to accommodate all topics that greatly influence human development and this was done with ease and comfort to allow effective articulation by all concerned members. Method:Stratified sampled was used to sample the entire population into different sub groups or strata i.e. fathers, mothers, sons and daughters respectively whom were randomly selected from different strata between 12-30 youth age and between 30-50 parents age. Therefore, the researcher used simple random sampling techniqueto select a minimum of 240 respondents of whom 80 respondents were for in depth interviews and 160 respondents were for focus group discussion and every unit in a stratum had the same chance of being selected to satisfy the study. Findings: Focus group discussion and in-depth Interview revealed that,56.25% of respondents perception were neutral in a continuum they were either positive or negative quite unstable in their feelings ,35% of respondents on time barriers could only talk once daily stating that they could not know when, where and how to make IPC effective on HIV prevention. While 50% of respondents agreed that relevant content depends on the family structure (one verses two families, blended families or other relative in the house hold) all are of potential relevance and 43.75% depends on cultural taboos which had a negative effect on IPC. Conclusion: In relation to the findings of the study the researcher put emphasis on building youth self-esteem by teaching them to resist peer pressure by empowering them emotionally spiritually and mentally. Cultural beliefs and norms should be done away with those which are not helpful in confronting health activities in the community. Lastly reinforced behavior may help the youth to value their positive attitude on their sexual behavior as well as being ready to observe and learn from their parents as role modelsItem Beyond Material Interventions: Rethinking the Role of Gender, Media, and the Politics of Female Violent Extremism in Kenya(Southern Voices Network for Peacebuilding Scholar, 2016-12) Ogenga, FredrickItem Blended teaching and learning journey: Implementation in higher education institutions in Kenya(Journal of Emerging Technologies (JET), 2021) Achieng, Rose; Anyuor, Nicholas; Agalo, JoyceEducation, like all the other sectors, was impacted significantly by the COVID-19 pandemic. In a report by UNESCO, in 2020 alone, learning for more than 1.7 billion children in over 188 countries was disrupted. This forced education institutions to seek for alternative means and strategies to salvage the situation. Crash programmes on course design and on how to move blended teaching were initiated. This research was therefore conducted to establish the adoption and effect of blended education in universities in Kenya. The study was hinged on the Technology Acceptance theory. Mixed method design which involved use of both quantitative and qualitative approaches of data collection was adopted. In quantitative, the study used a survey research design where 500 questionnaires were administered to students in three public universities and two private ones in Kenya. For qualitative data, interview schedules were served to 20 key informants who were university administrators, lecturers, education officers and parents. Selections of the sample sizes for the study were purposively done. The quantitative data collected was analyzed using SPSS while qualitative data was analyzed using content analysis. Findings revealed that higher learning institutions have adopted blended education albeit with a lot of challenges to students, lecturers and other key stakeholders. It recommended that Higher Education Institutions and governments should promote blended learning even after the COVID-19 pandemic as a way of leveraging on technological advancements. The information may also be used to enhance formulation of relevant policies or supplement the existing ones on matters education and technology.Item Building Strengths in Information Communication and Technology in Kenyan Universities: Way Forward For the 21st Century(Wyno Academic Journal of Social Sciences, 2014) Oluoch, John; Osida, JeremiahInformation and Communication Technology is increasingly becoming crucial part of the education system in Kenya and globally. ICT has changed the functioning of the educational system. This paper considers the rapid spread of ICT applications; which has brought technological, social and economic transformations. These changes have caused higher educational institutions, administrators, lecturers to rethink their roles, lecturing and vision for future. The sustainability of a nation in the era of knowledge economy depends on the effective educational system. The proper integration of ICT with teaching/learning increases educational productivity. ICT provides various opportunities to higher educational learners and make lecturers aware of their new roles and responsibilities. ICT has enabled us to monitor and evaluate what is learned, how it is learned, when and where learning takes place. It is enabling the educational management system to dis-charge functions like, administration of examinations, coordination, and alumni network. ICT provides nontraditional students with internet based education anytime and anywhere, these internet technologies enable innovative ways of lecturing. The innovative practices demonstrate approaches, challenging issues, and success factors in integrating ICT into education.Item A case study of users’ survey in public libraries in Kenya(International Research Journal of Library, Information and Archival Studies, 2011-10-04) Kinya, HenryLibrary users are the fundamental component of any given library as they are the customers for which the library is meant for. Their opinion, views and feelings account most in the fulfillment of the core objectives the library is built for. This paper, discusses the public library services in Kenya from users’ angle, therefore researcher has surveyed users of all 32(100%) public libraries in Kenya. This research paper is further, intended to help public libraries librarians, managers and management to decide how to integrate resources and services in such a way that most users can understand them well enough to make productive choices. It compiles usability test data evaluating users and services offered on library public libraries in Kenya. This research paper describes the progress and application of a fundamental comparison typical which allows librarians to quantitatively measure library users’ apparent quality, satisfaction and constancy with a library as well as the degree to which exact elements of a library’s services, collections and setting donate to those perceptions. The paper reports the outcomes of a survey among users at public libraries in Kenya under Kenya National Library Services (KNLS) with specific attention to the 32 (100%) public libraries in Kenya, on aspects of personal information, use of resources and services and their satisfaction level.Item Challenges of E-health adoption and integration on maternal health in Uasin Gishu County Hospitals(Target journals, 2019) Rono, Lamek; Silas Kipkurui Kosgei; Maureen AdoyoE-health has fundamentality shifted the way patient information is accessed and shared across health systems. In Kenya maternal health care still faces challenges including, lack of access to quality maternal health services antenatal, delivery, and post-natal services. Adoption and integration into maternal health is expected to contribute to delivery of Maternal Health and consequently increasing life expectancy at birth. Relatively few maternal health care providers have fully adopted E-Health, in Uasin Gishu County low diffusion is due partly to the complexity of information Technology investment, which goes beyond acquiring technology to changing work processes and cultures, and ensuring that physicians, nurses, and other staff use it. Manual record keeping associated with medical facilities have been a subject of medical debates owing to the confusion it has caused medical practitioners. The study was guided by the following objective; to identify challenges in adoption and integration of e-health on maternal health delivery in Uasin Gishu County. The study was carried out in sub county hospitals, in Uasin-Gishu County. The study subject was drawn from the target population of 408 respondents from the six sub county hospitals including Ainabkoi, Kapsaret, Kesses, Moiben, Soy and Turbo. The sample size was 124 calculated using 30% formula of Mugenda Mugenda (2003).This study employed a case study research design and used both questionnaire and interview schedule in data collection. Analysis was done using inferential statistics; mean, standard deviation, and in support of Statistical Package for the Social Sciences (SPSS) version 22.0 to generate findings and emerging trends in the data that was collected. Based on the study findings the study concludes that practical implementation of change in healthcare sector actually requires an extensive stakeholder engagement to deliver innovations in patient care and achieve sustainability of change and therefore stakeholders can play an influential role both as promoters, and as inhibitors of organizational change. The study recommends that measures to improve the application of e-health needs to be put in place. Application like enhancing healthcare services availability and access; improving health quality, safety and outcomes and increasing service efficiency, productivity and cost effectiveness were found to be least achieved. In order to rip the maximum benefits that e-health offers, there is need to put measures in place that will ensure these benefits are achieved.Item Challenges of E-health adoption and integration on maternal health in Uasin Gishu County Hospitals(2019-09) Kosgei, Silas Kipkurui; Ronoh, Lamek; Adoyo, Maureen AtienoE-health has fundamentality shifted the way patient information is accessed and shared across health systems. In Kenya maternal health care still faces challenges including, lack of access to quality maternal health services antenatal, delivery, and post-natal services. Adoption and integration into maternal health is expected to contribute to delivery of Maternal Health and consequently increasing life expectancy at birth. Relatively few maternal health care providers have fully adopted E-Health, in Uasin Gishu County low diffusion is due partly to the complexity of information Technology investment, which goes beyond acquiring technology to changing work processes and cultures, and ensuring that physicians, nurses, and other staff use it. Manual record keeping associated with medical facilities have been a subject of medical debates owing to the confusion it has caused medical practitioners. The study was guided by the following objective; to identify challenges in adoption and integration of e-health on maternal health delivery in Uasin Gishu County. The study was carried out in sub county hospitals, in Uasin-Gishu County. The study subject was drawn from the target population of 408 respondents from the six sub county hospitals including Ainabkoi, Kapsaret, Kesses, Moiben, Soy and Turbo. The sample size was 124 calculated using 30% formula of Mugenda Mugenda (2003).This study employed a case study research design and used both questionnaire and interview schedule in data collection. Analysis was done using inferential statistics; mean, standard deviation, and in support of Statistical Package for the Social Sciences (SPSS) version 22.0 to generate findings and emerging trends in the data that was collected. Based on the study findings the study concludes that practical implementation of change in healthcare sector actually requires an extensive stakeholder engagement to deliver innovations in patient care and achieve sustainability of change and therefore stakeholders can play an influential role both as promoters, and as inhibitors of organizational change. The study recommends that measures to improve the application of e-health needs to be put in place. Application like enhancing healthcare services availability and access; improving health quality, safety and outcomes and increasing service efficiency, productivity and cost effectiveness were found to be least achieved. In order to rip the maximum benefits that e-health offers, there is need to put measures in place that will ensure these benefits are achieved.Item Chasing international language: genesis of language curriculum in Kenya(European Centre for Research Training and Development UK, 2015-05) Agalo, Jerry; Mbai, CarolineThis paper draws attention to the cross-linguistic problems that have made minority languages lose their prominence and allow stronger languages to dominate in international linguistic space and in education.Schools and universitiescrave stronger languages for medium of instruction in the classroomin developing countries again dictates of science and technology have influenced the use of a stronger language for global use. The paper therefore investigates the states of early use of language (English) in Kenyan schools and its relationship with other vernacular languages in the country. It also identifies reasons why English became so prominent than other languages spoken in Kenya. KEYWORDS:Global Worlds, Curriculum, Society, Bootstrapping, Language, Syntactic-semantic Interface.Item Children and television: the looming media effect in Kenya(Journal of Advances in Humanities, 2014) Agalo, Jerry; Agalo, JoyceThe debate on children‟s behavior as competent television viewers and also cultural viewers today continues unabated in research. In the developed world, much of research has focused on the effects of television exposure on children‟s behavior and attitude formation. Other researches however, focused on effects on cognition. Yet the African child has been left out in such researches that continue to be conducted in developed world. Indeed, media research in Africa may not be meaningful without giving regard to „Africanity‟ among the children. This gives an open window through which one sees the peculiarities of the local culture in which African children grow as they get exposed to the media. While a number of Kenyan narratives celebrate the virtues of television including the discourses on coverage of the infamous terrorist attack in West Gate Shopping Mall in Nairobi, 21st September, 2013, it appears that the role of television in Kenyan society is catapulting into political discourses with attempts in enhancing approaches to quality governance. On the contrary, a country with a population of over 40 million people with nascent capitalist economy, there is need for enhancement of local communities and increased opportunities for education which will not lead to the hegemony of one social group and subordination of others. Of the 40 million people, 43% are children aged between five and sixteen. This paper concentrates its focus on the social milieu of the people living around the Lake Victoria region, majority of whom are mostly fishermen.Item Climate Change News Reporting in Kenya(International Journal of Professional Practice (IJPP), 2024-09-03) Agalo, Rose Achieng; Day, Peter; Ronoh, Lamek; Otieno, MilicentThe media's increased coverage of climate change has raised global climate change awareness. However, limited resources, and low access to information and scientific expertise have constrained climate change news coverage in Kenya. Competing news priorities and the perceived complexity of climate change issues have further contributed to this limitation. This study investigated the role of journalists in reporting climate change news in Kenya. The study employed a mixed research design where 50 questionnaires were administered to practicing journalists from four media houses based in Kenya; namely, NTV, Citizen TV, Nation, and Standard newspapers, who were purposively selected. Additionally, the researcher collected qualitative data from ten journalists from the 50 surveyed. Descriptive and thematic analysis was conducted to interpret the data according to the research questions. The findings revealed a shifting media landscape in climate journalism, highlighting the necessity for journalists to undergo specialized training in climate reporting. The findings of this study will contribute to the achievement of Sustainable Development Goal 13 on climate action.Item Cloud Computing Adoption by Public Hospitals in Kenya A Technological, Organisational and Behavioural Perspective(International Journal of Scientific and Research Publications, 2020-01) Ogwel, Billy; Otieno, Gabriel; Odhiambo, GeorgeCloud computing has emerged as a technological paradigm to reduce Information Technology costs, foster collaboration while increasing productivity, availability, reliability, flexibility and minimizing response times. Despite cloud computing offering numerous benefits to the health sector, there are only few successful implementations. Adoption is slower in healthcare sector compared to other industries. Furthermore, there is little concerning the adoption and benefits of cloud computing in Kenyan healthcare sector. This study integrated the Technological Acceptance Model, Technology-Organization-Environment model and the Theory of Planned Behaviour to provide a richer theoretical lens for assessing factors affecting cloud adoption. This study sought to determine the influence of technological, organisational and behavioural contexts in cloud computing adoption. The target population for this study were 114 healthcare personnel (facility in-charges and health records and information officers) in Public hospitals. The study employed a cross sectional survey in one-time data collection using questionnaires from sampled personnel. Logistic regression was used to establish the correlation between the projected factors and adoption of cloud computing, and to show the strength of this relationship. The cloud computing adoption prevalence was at 58% among public hospitals. In terms of cloud computing service models among adopters, Software-as-a-Service was at 100%, followed by Platform-as-a-Service at 5% while none had implemented Infrastructure–as-a-Service. The study found out that technological readiness, service quality, expert scarcity, top management support, firm size, perceived usefulness, perceived ease of use and social influence have a significant effect on cloud computing adoption. The findings from this study will help healthcare organisations to better understand what affects cloud computing adoption and to guide them in the adoption process. Cloud computing providers can also use the findings of this work to address areas of concern thereby offering products and services that have the confidence of healthcare institutions in Kenya.Item Cloud Computing Adoption by Public Hospitals in Kenya: A Technological, Organisational and Behavioural Perspective(International Journal of Scientific and Research Publications, 2020) Odhiambo-Otieno, George; Otieno, Gabriel; Ogwel, BillyCloud computing has emerged as a technological paradigm to reduce Information Technology costs, foster collaboration while increasing productivity, availability, reliability, flexibility and minimizing response times. Despite cloud computing offering numerous benefits to the health sector, there are only few successful implementations. Adoption is slower in healthcare sector compared to other industries. Furthermore, there is little concerning the adoption and benefits of cloud computing in Kenyan healthcare sector. This study integrated the Technological Acceptance Model, Technology-OrganizationEnvironment model and the Theory of Planned Behaviour to provide a richer theoretical lens for assessing factors affecting cloud adoption. This study sought to determine the influence of technological, organisational and behavioural contexts in cloud computing adoption. The target population for this study were 114 healthcare personnel (facility in-charges and health records and information officers) in Public hospitals. The study employed a cross sectional survey in one-time data collection using questionnaires from sampled personnel. Logistic regression was used to establish the correlation between the projected factors and adoption of cloud computing, and to show the strength of this relationship. The cloud computing adoption prevalence was at 58% among public hospitals. In terms of cloud computing service models among adopters, Software-as-a-Service was at 100%, followed by Infrastructure–as-a-Service at 5% while none had implemented Platform-as-a-Service. The study found out that technological readiness, service quality, expert scarcity, top management support, firm size, perceived usefulness, perceived ease of use and social influence have a significant effect on cloud computing adoption. The findings from this study will help healthcare organisations to better understand what affects cloud computing adoption and to guide them in the adoption process. Cloud computing providers can also use the findings of this work to address areas of concern thereby offering products and services that have the confidence of healthcare institutions in Kenya.Item Colorism in advertisements in Kenyan print newspapers: A study of the nation newspaper(Journal of African History, Culture and Arts (JAHCA), 2023-10-12) Otieno, Millicent AwuorColorism is discriminatory, as it excludes dark skin tones and elevates light skin tones. Studies have established the negative effects of colorism on different groups of people. Owing to the power of advertisements to influence and shape opinions, beliefs and perceptions, this study’s purpose was to determine colorism in advertisements in Kenyan print newspapers. The research methodology encompassed the use of a case study design. The Nation print newspaper was studied because it is the most widely read newspaper in Kenya. Data was collected through the content analysis of all advertisements from January to April 2023. The study found out that light skin was the most preferred skin tone for males and females in the advertisements. However, more females than males in the advertisements were light-skinned, whereas more males than females were dark skinned. This study concludes that colorism exists in advertisements in Kenyan print newspapers. The study recommends equal representations of color tones to mirror the composition of the Kenyan population