A Comparative Study of Media Content in Print and online ‘Daily Nation’ Newspaper in Kenya

Abstract

This study attempts to establish the extent to which presentation of content in the print newspaper compares with that of the online version in daily nation in Kenya. In this paper a content analysis was done on the ‘Daily Nation’ newspaper in Kenya where the researcher studied the dailies for both the online and print platforms for two weeks between the dates 16th June 2014 to 30th June 2014. The study focused on the differences between the content of the hard copy newspaper and that of the online platform. The study employed a qualitative research approach where data was generated by way of comparative analysis of the print and online versions of newspapers. Purposive sampling was used to select the population for the study. The research found the online newspaper lacking in a number of features that were evident in the print newspaper. It concluded that the online newspaper was different from the print newspaper in terms of content provision. The study recommended enhancement of online newspaper so as to provide more and detailed information to match that of the print newspaper. And, also timely uploading of online with a specific focus on accuracy of the dates when the news is presented for the readers.