Optimisation of Online Newspaper Headline Length with Characters

dc.contributor.authorMusa, Nasibu M.K
dc.contributor.authorNyakoe, Gechemba D.
dc.contributor.authorOdhiambo, Kenneth
dc.date.accessioned2020-10-05T08:40:25Z
dc.date.available2020-10-05T08:40:25Z
dc.date.issued2020
dc.description.abstractThe question of how many characters should an online newspaper headline have is still debatable. This study therefore, sought to examine the optimal length for the online newspaper headlines by using characters as the factor for online news readership. In an attempt to establish an optimal headline length, a sample of 259 out of 730 headlines published by the Tanzanian newspapers of Mwananchi and The Citizen from July 2017 to June 2018 was collected. The study employed Coschedule to obtain the number of characters for each online newspaper headlines. The data were quantitatively analysed with SPSS version 20. The study observed that 72.2 % of 259 headlines that Mwananchi and The Citizen digital journalists designed were short ranging from 16 to 45 characters long on the average. The study accepted the null hypothesis that there was no significant statistical difference in readership between short and long online newspaper headlines. This finding was against the long-standing print newspaper assumption that newspaper readers prefer short headlines to the long ones. The study recommends other studies on the same topic to have a comparative study on headline readership across search engines, social platforms and languages.en_US
dc.identifier.issn2714-2132 (Online)
dc.identifier.issn2714-2183 (Print)
dc.identifier.urihttp://repository.rongovarsity.ac.ke/handle/123456789/2273
dc.language.isoenen_US
dc.publisherEast African Journal of Education and Social Sciencesen_US
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/us/*
dc.subjectOnline Newspaper headlines, length, characters, optimization, readershipen_US
dc.titleOptimisation of Online Newspaper Headline Length with Charactersen_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Optimisation of Online Newspaper Headline Length with Characters.pdf
Size:
594.33 KB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: