An Assessment of Online Translation: A Case of Business Discourse
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Date
2019-11
Authors
Anjejo, Mark Odawo
Ontieri, James Omari
Nyandiba, Carren
Journal Title
Journal ISSN
Volume Title
Publisher
The International Journal of Humanities & Social Studies
Abstract
The success of economic development in any society to a large extent depends on the availability of information related
to business opportunities and infrastructural avenues. In the current digital generation, business activities have
transformed from commodity exchange to include different services among them information which is an integral pillar
for development. Clients’ consumption of information as a pre-requisite to real business planning is a phenomenon that
continues to grow by the day. Knowledge and information as anchored in languages of different communities of the
world highly depends on translation as a bridge of transmission into the global arena. Today, globalization of
information has been made simpler and faster through online translation. Vivid information about raw materials,
markets for goods, services, business opportunities and interactions largely depend on the accurate and clear translation
of source text into the target text. This article argues that, if a translator produces a translation of business discourses
devoid of equivalence, then the knowledge of occurrences in the business world will be shaky. This is likely to negate the
efforts of building business relations that are imperative in the achievement of meaningful economic development that the
human race is desperately craving for today.
Description
Keywords
Online translation, business discourse, translation equivalence